Physical ownership is outlawed because materials are becoming scarcer, and the environment is damaged. Individuals can only rent things. Ownership is only allowed in a digital universe now.
How would your world look like?
My team designed an immersive VR experience to show how this world would look like. We aimed to raise many questions in the viewer by the video and letting them get to the conclusion.
People rent their flats, furniture, and clothes. All these will be reused once they don’t need them so nothing can be customised – every item is the same. However, there is another side of this scenario, there is a digital reality as well. While people are wearing their VR goggles, they are entering this digital reality full of possibilities. They can buy and own things in this reality, as well as customising everything. The two realities are opposites of each other.